2018 Progress

We launched the Foundation knowing there was great potential to improve global public health. Two years later, we have seized the unprecedented opportunity to provide global tobacco control with new insights and viable solution models.

2018 Achievements

In 2018, the Foundation’s work addressed our three core strategic pillars: Health, Science, and Technology; Agricultural Transformation Initiative; and Industry Transformation. To accelerate progress toward ending smoking and attaining change within the global tobacco industry and nicotine ecosystem, we supported/commissioned several important studies. Additionally, we launched projects in Malawi, a country whose economy is highly dependent on tobacco, that will serve as models for other tobacco-dependent economies.

Discovery

The Foundation commissioned and supported key studies in 2018.

Worldwide State of Smoking Survey

Worldwide State of Smoking Survey

Quitting smoking means more than just giving up cigarettes. By enrolling more than 17,000 participants in 13 countries, the Global Poll uncovered that smoking is deeply integrated into smokers’ daily lives. Data identifies not only physical but also behavioral and emotional underpinnings.

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Smoking Cessation Products and Services

Smoking Cessation Products and Services

Ernst & Young-Parthenon’s comprehensive report catalogs the variety of products and services offered to smokers who want to quit. The landscape analysis provides insight on the failures of current smoking-cessation products to deliver effective quit rates. Additionally, the limited pipeline for current drugs and medical devices suggests no breakthrough treatments are expected within the next five to 10 years.

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No Fire, No Smoke

No Fire, No Smoke

Published by Knowledge-Action-Change, the Global State of Tobacco Harm Reduction report highlights the availability and use of reduced harm and nicotine products relative to combustible tobacco at a global, regional, and national level.

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Global Trends in Nicotine and Smoke-Free Index™

Global Trends in Nicotine and Smoke-Free Index™

The Global Trends in Nicotine report lays the groundwork for the Foundation’s work in the area of Industry Transformation, and represents an important step in the Foundation’s research program. Specifically, this report identifies the major players in nicotine delivery, outlines their product organization and geographic focus, and quantifies their output on a relative basis. In 2019, we selected Euromonitor International and SustainAbility to create the Smoke-Free Index™, which will provide quantifiable evidence to evaluate progress and assess actions that undermine progress to achieve a smoke-free world within this generation.

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In Malawi

The Agricultural Transformation Initiative (ATI) is preparing smallholder farming communities for a future of reduced tobacco demand. Through the ATI, we are confronting an area of deep neglect: tobacco farmers in low-income and middle-income countries. We are working with smallholder tobacco farmers to facilitate the development of complementary structured value chains and help diversify their livelihoods. The goal is to make the agriculture sector in Malawi and the southern Africa region globally competitive.

One of our first actions was to call for expressions of interest to operate and manage a permanent Center for Agricultural Transformation. The Center was officially established in 2019 as a world-class hub that combines scientific research, smallholder farming, and business cultivation to drive transformational agricultural development. The project draws on the expertise of a consortium of partner organizations including Land O’Lakes International Development, the University of Minnesota, Stellenbosch University, and the Malawi University of Science and Technology.

The ATI’s work has been initially focused exclusively on Malawi, one of the world’s most heavily tobacco-dependent economies. Tobacco accounts for over 60% of the country’s total annual earnings and 13% of the economy as measured by the gross domestic product (GDP).1

In December 2018, the ATI hosted its first annual summit in Malawi with a focus on identifying viable economic alternatives for smallholder tobacco farmers and exploring alternate profitable market opportunities. The summit engaged more than 150 stakeholders and highlights included announcements about new grants touching economic drivers for smallholder farmers like digital financial services and a university scholarship opportunity.

  1. Hu TW, Lee AH. Tobacco control and tobacco farming in African countries. J Public Health Policy. 2014;36(1):41–51. doi:10.1057/jphp.2014.47

CREMPA

We awarded the Central Region Milk Producers Association (CREMPA) with a grant that supplies seed funding to an association of dairy farmers to provide smallholder farmers with a viable alternative to tobacco farming.

ATI Summit

The ATI officially launched in Malawi with the first annual Agricultural Transformation Summit, co-hosted with Palladium, a global impact firm. The two-day summit featured a series of discussions among key private sector leaders, research experts, and government officials regarding opportunities for economic diversification as well as collaborative business models.

2018 Youth Pitch Winner

In collaboration with mHub, a local business incubator, we held the 2018 Youth Pitch Competition, where three young agri-preneurs participated in a panel as a first step in the design and implementation of a three-year Agri-preneur Accelerator Program. Meet the winner, Ngabaghila Chatata.

New Paths

The Foundation is addressing a global public health issue by supporting groundbreaking research and innovation. In August 2018, we awarded Dr. Marewa Glover a Health, Science, and Technology grant to establish the Centre of Research Excellence in New Zealand with a focus on Indigenous Sovereignty and Smoking. As one of New Zealand’s foremost tobacco control experts and a member of the Napier tribe, Dr. Glover leads the Centre with the aim of reducing the negative health impacts of smoking tobacco among indigenous peoples by building relevant research and intervention capacity in these populations.

Another highlight is newly-appointed grantee Jed E. Rose, Ph.D., President and CEO of the Rose Research Center. Dr. Rose, the co-inventor of the nicotine patch, will further his research on cessation methods and harm reduction through translational research, covering preclinical screening of candidates for therapies, and constructing capabilities to train healthcare providers in implementing the best evidence-based approaches.

Through every Health, Science, and Technology grant and partnership, we are strengthening our efforts to accelerate the end of smoking.

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